The Idea Writers: Copywriting in a New Media and Marketing Era (Advertising Age) Review

Average Reviews:

(More customer reviews)Are you looking to buy The Idea Writers: Copywriting in a New Media and Marketing Era (Advertising Age)? Here is the right place to find the great deals. we can offer discounts of up to 90% on The Idea Writers: Copywriting in a New Media and Marketing Era (Advertising Age). Check out the link below:

>> Click Here to See Compare Prices and Get the Best Offers

The Idea Writers: Copywriting in a New Media and Marketing Era (Advertising Age) ReviewI really enjoyed reading this book. I've gained many new insights and it was money well spent.
Whereas other great books on advertising I've been reading recently are handbooks or full of tips (Sullivan's Hey whipple, Felton's Advertising, concept & copy), this one is something different. Instead of being crammed with "how-tos" it reads like a long magazine article discussing "the new rules" that modern creatives must learn to play by.
If you've just come from the handbooks telling you about the classic AD/copy-relation and how it's supposed to work it's both surprising and refreshing to hear someone say this may not apply anymore. I will still go back to the old handbooks for picking up new (old and tried) ways to master the craft as a copywriter, but The Idea Writers offers a new and interesting perspective.
I guess what the book does so well is that it collects and sums up many interesting examples and discusses them as indications of a big shift taking place in advertising.
I will read this book again!The Idea Writers: Copywriting in a New Media and Marketing Era (Advertising Age) Overview

Want to learn more information about The Idea Writers: Copywriting in a New Media and Marketing Era (Advertising Age)?

>> Click Here to See All Customer Reviews & Ratings Now